New item has been added to your cart

New item has been added to your cart

Book Description

The global phenomenon that has sold 3.5 million copies, is published in a record-breaking 43 languages and is a bestseller across five continents--now updated and expanded with new content. This global bestseller, embraced by organizations and industries worldwide, challenges everything you thought you knew about the requirements for strategic success. Now updated with fresh content from the authors, Blue Ocean Strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans"--untapped new market spaces ripe for growth. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes: - A new preface by the authors: Help! My Ocean Is Turning Red- Updates on all cases and examples in the book, bringing their stories up to the present time- Two new chapters and an expanded third one--Alignment, Renewal, and Red Ocean Traps--that address the most pressing questions readers have asked over the past 10 years A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space--and making the competition irrelevant. To learn more about the power of blue ocean strategy, visit There you'll find all the resources you need--from ideas in practice and cases from government and private industry, to teaching materials, mobile apps, real-time updates, and tips and tools to help you make your blue ocean journey a success.

Book Details

ISBN 10 : 1625274491
ISBN 13 : 9781625274496
Author : Chan Kim W
Translator : -
Publisher : Harvard Business School P
Language : ENGLISH

Customer Review No of reviews (0)

5 Star 0
4 Star 0
3 Star 0
2 Star 0
1 Star 0

People who liked this also liked...

  • Business Ethics And ...
    - by Khanka S S
    LKR 1380.00
  • Public Budgeting And...
    - by Nand Dhameja
    LKR 680.00
  • A Textbook Of Compan...
    - by Gogna P P S
    LKR 1380.00
  • Insurance 22ed - Pri...
    - by Mishra M N
    LKR 1660.00
  • Financial Management...
    - by Bhalla V K
    LKR 2975.00
  • Total Quality Manage...
    - by Vijayan V
    LKR 785.00
  • You Can Sell
    - by Shiv Khera
    LKR 1050.00
  • Entrepreneurship - A...
    - by Kuratko D F
    LKR 2540.00
  • Principles Of Human ...
    - by George W Boh...
    LKR 2790.00
  • International Human ...
    - by Peter J Dowl...
    LKR 2000.00
  • Organizational Behav...
    - by Ricky W Grif...
    LKR 2540.00
  • The Leadership Exper...
    - by Richard L Daft
    LKR 2450.00
  • Entrepreneurship - T...
    - by Narayana Red...
    LKR 2385.00
  • Total Quality Manage...
    - by Gunmala Suri
    LKR 1275.00
  • Blue Ocean Shift
    - by Chan Kim W
    LKR 3600.00

Write Your Own Review

You're reviewing: Inside Apple

How do you rate this book ?
Blue Ocean Strategy - by Chan Kim W
(Press Esc)
Price: LKR. 3,360.00

Rasa Dotha

- by Thilakarathna Kuruvita Ba...

LKR. 390.00

Giri Sirasa

- by Sujith Akkarawatta

LKR. 550.00


- by Gunasekara Gunasoma

LKR. 375.00


- by Shanthi Dissanayake

LKR. 375.00


- by Vijitha Fernando

LKR. 275.00


- by Shanthi Dissanayake

LKR. 475.00

Lakdiva Parangi Prayathna...

- by Vimalarathna K D G

LKR. 300.00

Piyani Mandapaya ...

- by Sunethra Rajakarunanayaka...

LKR. 350.00

Mata Ma Humuwuna

- by Bandula Nanayakkarawasam

LKR. 250.00

Asammathaya Ha Thahanchiy...

- by Ajantha Ranasinghe

LKR. 425.00

Golu Gira Geethaya

- by Yamuna Malini Perera

LKR. 250.00

Pata Piruwata

- by Siri Senanayaka S R

LKR. 490.00

Arthika Vidya Shabda Kosh...

- by Bandara P M N

LKR. 375.00

Hena Liyawaelaka Hinawena...

- by Nirasha Gunasekera

LKR. 300.00

Rosa Mal Rathui Priye

- by Parakrama Kodithuwakku

LKR. 575.00

Message body..........!

Compatibility Issue   Compatibility Issue
Your Browser not compatible with some features of our website. So we recommand you to update your browser version or switch to another browser.
Recommended Browsers
Recommended Browsers