New item has been added to your cart

New item has been added to your cart

Book Description

In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.

In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike’s annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today.

But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At twenty-four, after backpacking around the world, he decided to take the unconventional path, to start his own business a business that would be dynamic, different.

Knight details the many risks and daunting setbacks that stood between him and his dream along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything.

Book Details

ISBN 10 : 1471146715
ISBN 13 : 9781471146718
Author : N/a
Translator : -
Publisher : Simon & Schuster
Language : ENGLISH

Customer Review No of reviews (0)

5 Star 0
4 Star 0
3 Star 0
2 Star 0
1 Star 0

People who liked this also liked...

  • Janapriya Katun Char...
    - by N/a
    LKR 100.00
  • Ane Mata Kuduwe Inna...
    - by N/a
    LKR 100.00
  • Sakkaya Ditthiya Ha ...
    - by N/a
    LKR 180.00
  • Vinaya Vinichchaya P...
    - by N/a
    LKR 425.00
  • Vinaya Pitakaya - Th...
    - by N/a
    LKR 230.00
  • 7 Sreniya Ganithaya
    - by N/a
    LKR 300.00
  • Viyapara Adyanaya - ...
    - by N/a
    LKR 600.00
  • Pin Sith Wadana Pans...
    - by N/a
    LKR 185.00
  • English For Life - M...
    - by N/a
    LKR 100.00
  • Alphabet Is Fun
    - by N/a
    LKR 200.00
  • 7 Sreniya Peradiga S...
    - by N/a
    LKR 420.00
  • Nuthana Padya Sangra...
    - by N/a
    LKR 250.00
  • 6 7 8 Sreni Sarala E...
    - by N/a
    LKR 200.00
  • Janakatha - Janapraw...
    - by N/a
    LKR 150.00
  • Malgudi Dawas
    - by N/a
    LKR 300.00

Write Your Own Review

You're reviewing: Inside Apple

How do you rate this book ?
Shoe Dog - by N/a
(Press Esc)
Price: LKR. 2,095.00

Is Issellama

- by Yamuna Malini Perera

LKR. 400.00

Globalisation Employment ...

- by Angela W Little And Siri ...

LKR. 700.00

Hunger Games 2 - Catching...

- by Thesara Jayawardena

LKR. 475.00


- by Shanthi Dissanayake

LKR. 350.00

Nonimi Katha

- by Sompala Mallawarachchi

LKR. 350.00

Nena Kanda

- by Jagath Wallawaththe

LKR. 450.00


- by Shanthi Dissanayake

LKR. 550.00

Sapu Mala Suwadamaya

- by Pamada Suharshi Saputantr...

LKR. 850.00

Diriya Diyaniya

- by Ranjani Liyanage

LKR. 290.00


- by Malini Govinnage

LKR. 450.00

Mahayana Sangeethaya

- by Dayarathna Ranathunga

LKR. 300.00

Mudal Uddamanaya Saha Art...

- by Thenuwara H N

LKR. 550.00

Amawake Ridee Irak

- by Ewa Deepani Perera

LKR. 200.00

Uk Dandata Paeni Dunno

- by Gunathunga Yatiyana Vidan...

LKR. 425.00

Niwunnu Saha Gira Magic

- by Badra Indrani Amarakon

LKR. 275.00

Message body..........!

Compatibility Issue   Compatibility Issue
Your Browser not compatible with some features of our website. So we recommand you to update your browser version or switch to another browser.
Recommended Browsers
Recommended Browsers