Top

New item has been added to your cart

New item has been added to your cart

Book Description

How did a 'chai wallah' who sold tea on trains as a boy become Prime Minister of India? On May 16, 2014, Narendra Modi was declared the winner of the largest election ever conducted anywhere in the world, having fought a campaign unlike any before. Political parties in Britain, Australia and North America pride themselves on the sophistication of their election strategies, but Modi's campaign was a master-class in modern electioneering. His team created an election machine that broke new ground in the use of social media, the Internet, mobile phones and digital technologies. Modi took part in thousands of public events, but in such a vast country it was impossible to visit every town and village. The solution? A 'virtual Modi' - a life-size 3D hologram - beamed to parts he could not reach in person. These pioneering techniques brought millions of young people to the ballot box - the holy grail of election strategists everywhere - as Modi trounced the governing Congress Party led by the Gandhi dynasty. Former BBC correspondent and Downing Street communications expert Lance Price has been granted exclusive access to Prime Minister Narendra Modi and his team of advisers. With complete freedom to tell it as he finds it, he details Modi's rise to power, the extraordinary election victory and its aftermath. The Modi Effect: Inside Narendra Modi's campaign to transform India lifts the lid on a whole new box of tricks, where message-management and IT wizardry combined to create a vote-winning colossus of awesome potency.

Book Details

ISBN 10 : 1473610915
ISBN 13 : 9781473610910
Author : Lance Price
Translator : -
Publisher : Hodder
Author2 : Lance Price
Language : ENGLISH

Customer Review No of reviews (0)

5 Star 0
4 Star 0
3 Star 0
2 Star 0
1 Star 0

People who liked this also liked...

  • A Very Human Ending
    - by Jesse Bering
    LKR 1880.00
  • The Four
    - by Scott Galloway
    LKR 1445.00
  • Greatest Mysteries O...
    - by Lucy Doncaster
    LKR 1525.00
  • Kakeibo
    - by Fumiko Chiba
    LKR 1495.00
  • The Things You Can S...
    - by Haemin Sunim
    LKR 1195.00
  • Weaponized Lies - Ho...
    - by Daniel Levitin
    LKR 1495.00
  • An Era Of Darkness
    - by Shashi Tharoor
    LKR 2235.00
  • Venus On Fire Mars O...
    - by John Gray
    LKR 1275.00
  • Echo Group
    - by N/a
    LKR 950.00
  • Success Habits
    - by Napoleon Hill
    LKR 1195.00
  • Asia - A Regional An...
    - by Dudley Stamp
    LKR 1485.00
  • The God Delusion
    - by Richard Dawk...
    LKR 1465.00
  • 21 Lessons For The 2...
    - by Yuval Noah H...
    LKR 2790.00
  • Pearl Harbor
    - by Craig Nelson
    LKR 1910.00
  • Money
    - by Yuval Noah H...
    LKR 515.00

Write Your Own Review

You're reviewing: Inside Apple

How do you rate this book ?
Review
    
The Modi Effect - by Lance Price
(Press Esc)
Price: LKR. 1,695.00
Quantity
   

Purwa Lamaviye Poshanaya ...

- by Neththanjali Liyanage

LKR. 250.00

Awasarakal Rahas Thana

- by K G Premarathne

LKR. 375.00

Sahurda Satahan - 3

- by Buddhadasa Galappatty

LKR. 450.00

Ahasin Polowata

- by Tissa Abeysekara

LKR. 325.00

Ranil Wickramasinghe - De...

- by Sampath Bandara

LKR. 750.00

Mudal Uddamanaya Saha Art...

- by Thenuwara H N

LKR. 550.00

Niruwath Hadawath

- by Shamel Jayakody

LKR. 450.00

Aithihasika Mulkirigala R...

- by Mahinda Ralapanawe

LKR. 675.00

Yathawadi Vimasuma

- by Wickramabahu Karunarathne...

LKR. 300.00

Mama Kathakaranawa - 2

- by Parakrama Kodithuwakku

LKR. 750.00

Purushadhipathya

- by Kandegama Kularathna

LKR. 375.00

Clone

- by Daya Dissanayake

LKR. 490.00

Mage Gamata Aruna

- by Wilson Indrasiri Gunaward...

LKR. 250.00

Sahurda Satahan 4

- by Buddhadasa Galappathi

LKR. 300.00

Sudu Kathak Ha Madhu Vith...

- by Nirasha Gunasekera

LKR. 350.00

Message body..........!

Compatibility Issue   Compatibility Issue
Your Browser not compatible with some features of our website. So we recommand you to update your browser version or switch to another browser.
Recommended Browsers
Recommended Browsers
//